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Tuesday, 19 July 2016 00:00

Exhibition

Inside Rolls-Royce, the first ever public exhibition in the marque’s history opened its doors this morning to the public. The Exhibition at Saatchi Gallery, Duke of York Square, off the Kings Road in London’s Chelsea will run from today until Sunday 16 November 2014. The public are invited to attend free of charge from 10am to 6pm on all four days. An App, designed to augment the visitor experience is available to download now for free from the iTunes and Google Play Stores

It can be found by searching for Inside Rolls-Royce, London. For visitors attending over the weekend a series of children’s workshops for budding young designers has also been confirmed. The Rolls-Royce Bespoke Design Team will be on hand to lead interactive sessions, taking place on Saturday 15 November and Sunday 16 November from 11:00am to 12:30pm and 3:00pm to 4:30pm. No advanced booking is required.

“For a long time we have been inspired by the notion that Rolls-Royce captivates an audience far beyond those that choose to commission one of our motor cars,” said Torsten Müller- Ötvös Chief Executive, Rolls-Royce Motor Cars. “By opening the doors to a wider audience than ever before, we are inviting visitors to explore the passion, creativity and attention to detail that come together to make the Best Cars in the World.”

The Exhibition:
Inside Rolls-Royce will treat guests to an unexpected multi-sensory journey through the marque’s world-renowned engineering, design and craftsmanship, providing new levels of Rolls-Royce Motor Cars The Drive, Westhampnett,insight into the remarkable lengths required to create the world’s pinnacle super-luxurymotor car.

Combining the latest technologies and design, Inside Rolls-Royce delivers an engaging,interactive experience. Exhibits will be brought to life on visitors’ smartphones and tabletsusing the latest iBeacon technology. Loan devices will also be available so that nobody misses out. Guests will enjoy a taste of the enormous scope for personalisation afforded to everyRolls-Royce customer through the marque’s pinnacle Bespoke programme.

Each of the nine rooms at Saatchi Gallery will focus on one key aspect in the creation of a Rolls-Royce motor car. The first room brings Rolls-Royce’s palette of 44,000 paint colours to life through an innovative digital display. Visitors can select an item of their choice, place it onto the colour activation table and marvel as the room changes hue to match. They can then step into one of two paint pods each telling the story of the way Rolls-Royce creates paint.

Moving into the second room, visitors will see a breathtaking flying sculpture evoking a hallmark Rolls-Royce feature: the in-door umbrella. Eight individually Bespoke umbrellas fly the length of the room, furling themselves by stages, until the last one slots neatly into the door of a Rolls-Royce Ghost.

The next room is inspired by Rolls-Royce Wraith’s starring role in Forza Motorsport 5, released earlier this year. Guests will receive the unique opportunity to configure their dream Wraith, then race against friends or compete for the best lap time. A selection of the highly advanced technology stories behind the Rolls-Royce driving experience are also revealed on touch screens.

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