What is e-mail marketing?
E-mail marketing is a form of direct marketing which uses e-mail as the main tool to reach customers. A well-prepared mailing campaign not only activates customers, but also increases sales, and as a result profits.
In what kind of campaigns can you use e-mail marketing?
E-mail marketing is helpful in a variety of different campaigns. It is most often used when informing customers about promotions. Moreover, it can also be used in loyalty programs, consumer research, or activities within the framework of public relations.
What should you consider when preparing an e-mail marketing campaign?
If you want your e-mail marketing campaign to be a success, you have to make sure it is properly prepared. First of all, clearly define the target group - conduct research on their expectations and requirements regarding the content they shall receive. This will ensure that the content marketing activities will be more effective.
Keep in mind that also the appearance of the e-mail is essential. Today, many people use browsers on mobile devices. Therefore, e-mails must be displayed properly on both stationary and mobile devices. You can find out how to prepare response e-mails and read more about e-mail marketing campaigns in the article at TG Daily - http://www.tgdaily.com/enterprise/the-ultimate-email-marketing-guide-to-get-you-more-sales. It discusses the most important issues related to preparing e-mails, which allow to generate maximum profit for your campaign without having a big budget.