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Sunday, 07 April 2024 13:53

The Future of Generative Artificial Intelligence in the Business Sector

Generative Artificial Intelligence Generative Artificial Intelligence pixabay

Generative artificial intelligence (AI) has sparked significant interest in the technology world, offering businesses remarkable capabilities, from process automation to the generation of new, innovative solutions. However, as practice shows, many companies approach it with great caution, and some have yet to decide on its implementation. This phenomenon may seem paradoxical, especially in the face of the rapid development of tools such as ChatGPT, but it finds its justification in business realities.

Why Are Companies Hesitant to Implement AI?

One of the key reasons why enterprises are cautious about generative AI relates to concerns about safety and risk. As with the tobacco company Reynolds American, many corporations opt for limited testing of this technology, avoiding its use in critical areas such as finance or direct customer contact. This approach is dictated by the need to understand new tools and minimize potential threats that could arise from unforeseen system errors or so-called "AI hallucinations," meaning the system's generation of false information.

The Gap Between Aspirations and Reality

Despite the high interest and recognition of tools based on generative AI, only a few companies decide on their full implementation. Data from the U.S. Census Bureau shows that only 5.4% of companies in the USA use AI to produce goods or services. Moreover, many businesses declare their intention to adopt generative AI, but as studies indicate, this often ends in declarations without real actions. This phenomenon, described by the research company Gartner as a "gap between ambition and achievement," highlights the difficulties in the practical application of generative AI in the business context.

The Future of Generative AI in Business

Despite the current caution, the future of generative AI in the business world seems promising. Examples of companies, such as Klarna, which has replaced the work of 700 customer service agents thanks to a tool based on ChatGPT, show the potential benefits of automation and process optimization. As enterprises better understand the capabilities and limitations of AI, as well as develop strategies to minimize risk, we can expect a wider implementation of this technology. However, it will be important for companies not only to follow technological novelties but also to focus on creating added value and solving real business problems.

Generative artificial intelligence has the potential to revolutionize many aspects of business activity, but its full utilization requires time, strategy adjustment, and thoughtful implementation. As the technology develops and confidence in it grows, we can expect that generative AI will become an integral part of the business landscape, just like other groundbreaking technologies before it.