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Monday, 11 May 2015 08:10

What's new at Volvo?

Spacious interiors, functionality and accessories that increase comfort – these are characteristics of Volvo trucks and passenger cars. And what are the characteristics of advertising campaigns by this company? Refinement and a high dose of emotions. What will the brand surprise us with this time?

 Volvo Cars Group is a company that is known not only for excellent cars, but also its original ads. People are still talking about the ad with Jean-Claude Van Damme, in which he performed his famous split over two speeding trucks. It’s no wonder that everyone is waiting impatiently for the new installment of the campaign.

It is known that Volvo decided to collaborate with two world-class artists to promote its new car - Swedish DJ and music producer Avicii and singer Audra Mae, who teamed up with him in the song "Addicted to You". The duo received the challenge of creating a unique cover of the hit "Feeling Good". How did turn out and what it will it be the soundtrack to? We'll find out soon enough.

Volvo is a company that does not say in its ads how great its cars are. It simply shows with the help of bizarre and often very risky tests that its cars deserve complete trust. Now we just have to wait for the new installment of the Volvo campaign.