Guests at the show included the current faces of the brand’s Spring/Summer 2015 campaign Jourdan Dunn and George Barnett; actors James Norton, George MacKay, Edward Holcroft and Giorgio Pasotti; musicians James Bay and Tinie Tempah; models Liu Wen and David Gandy; radio presenters Dermot O’Leary and Nick Grimshaw, as well as producers and filmmakers Mohammed Al Turki and Ali Mustafa.
British musicians George Cosby and Tenterhook performed live as guests entered and exited the show venue.
Introducing a menswear collection of bohemian layering mixed with tailoring, featuring authentic fabrics, camouflage, paisleyand floral patterns.
Fabrics: Linen, corduroy, quilted cotton, shearling
Colours: Ink, green, ochre, camel, purple, charcoal, red, fuchsia, turquoise
Silhouettes: Trench coats, Chesterfields, cabans, pea coats, topcoats, quilted jackets, donkey jackets, bomber jackets, tailoring
Accessories: Introducing The Burberry Fringe Scarf, The Burberry Carryall Bag and The Burberry Scholar Eyewear Collection of opticals and sunglasses
Immediate purchase and personalisation of the collection through Runway Made to Order
Selected scarves, outerwear and bags from the collection are available to purchase and personalise as part of the Burberry Runway Made to Order service on Burberry.com, or by appointment in selected stores globally, for two weeks following the show. Each piece, crafted exclusively, will be available for delivery months ahead of their availability in store.
The Burberry Fringe Scarf can be monogrammed with up to three initials, while outerwear and The Burberry Carryall Bag can be personalised with a bespoke nameplate.
Global show experience
Viewers globally were able to experience the show instantly through video, imagery and music across the brand’s multiple online platforms. The show experience, live on Burberry.com and fully optimised for mobile, allows users to follow the Burberry social stream, explore runway looks in detail and purchase and personalise the collections.
Notes to editors