Ecru has developed a loyal following among women seeking "on trend" but sophisticated fashion. The ecru customer places a premium on fabric, quality, fit, and original styling that Ecru consistently delivers.
Ecru's exclusive "Double Stretch" fabric for pants and jackets is at the core of the collection. This machine wash and dry, wrinkle resistant "magic fabric" is a customer favorite. The most popular "essentials" (the Skinny Beck, the Santana, the Clapton, etc.) are available along with exciting new styles. All are offered in a beautiful new color palette.
Other pant fabrics include Ecru's stretch tencel cotton twill styled in skinnies, roll up chinos, jean styles and offered in seven colors from "faded" brights to soft pales. Stretch linen/viscose is shown in an easy wide leg clean pant, slouchy chino and belted shorts. Ultra luxe sandwashed silk charmeuse, cut on the reverse so the satin side is against the skin, is also offered in soft wide and tapered leg shapes in chic solid colors and prints.
Ecru is widely known for its use of suede in its designs. The new spring collection is certainly no exception with an expanded range of styles offered in light and airy perforated suede combined with soft jersey knits in colors featuring a soft blush pink shade and a flattering almond tone. These special pieces are what make Ecru a unique brand in the fashion world, with the only comparable products found in designer lines at double and triple the price.
Perhaps the best kept secret is the growing share of their customers' closet that Ecru's tops and blouses have captured. No other brand offers the level of style, quality and assortment that Ecru does. New this season is sand washed silk crepe de chine available in more than one hundred choices of styles, solids and prints. Ecru's linen knit tops are the perfect complement to their pants for a polished work or dinner look. Also new, is a stretch satin backed crepe fabric that is styled in fluid pants, soft skirts, a sleeveless jacket and modern dresses and jumpsuits.
All in all, it is a stellar collection that is bound to fly off the racks and cultivate more fans for the brand. As one top retailer referring to Ecru puts it, "they are the only game in town" when it comes to contemporary separates.
Ecru's legendary perfectionism, meticulous attention to detail and staunch adherence to its product vision separates them from the pack.